Porter's Pointers for the Week of July 3

Porter’s Pointers:

Go forth and Co-brand.

Below is a photo of a campaign I’ve developed.  It’s a way to support other local businesses and hopefully get more legitimate leads.  You work with a local restaurant owner to place a box in the restaurant where the customers can enter to win a gift card to the restaurant (which you purchase) in a monthly drawing. The registration card asks for the customer’s name, email and phone. It asks if he/she would like to hear about specials from the restaurant (these names would be provided to the restaurant owner). The card also asks if folks are interested in your services (in my case a home purchase loan or refinance). An agent could use the same idea or, better yet, let’s work together as a team, promoting you as a real estate professional and myself as a lender while also driving more business to the restaurant.

Link of the Week:

This week’s link is to the PorterWorks YouTube channel. There are several great informative videos there: some on marketing, some on “going green” and some on lending. My son, Kyle Porter, is the eMedia Director for PorterWorks and he does professional videos for builders, agents and others. He is very affordable at about $300 dollars for a 2.5 minute video that can promote you and your company. http://www.youtube.com/user/PorterWorks.  Check it out for the content and if you are interested in discussing a possible video project contact info@porterworks.com.